About Us

Hi. We're Brunch Money. We're an independent digital marketing, SEO, audience strategy, and content agency based in Greenwich, Conn.


A few years ago while living in Brooklyn, we started to realize that friends who were building companies needed help with their digital strategy. But hiring an expensive, formal agency wasn't right for them.

Then, we realized that their friends who were building companies or growing brands were in the same situation as well. 

We created Brunch Money (over breakfast burritos in Fort Greene—makes sense?) with the explicit intention of creating custom solutions for small businesses.

And we get it, because we're a small business, too. The bottom line is that the agency model doesn't work for everyone—but that's especially true when you're just starting up, or you don't even know exactly what you need. We'll work with you to assess your goals, then create flexible options for you—whether that's à la carte services, or a flat-fee monthly option where we can go to the opportunity as needed.

We're also available for one-off services. Inquire about ghostwriting, content production, and copywriting, plus flat-fee SEO audits.

Hope to speak to you soon!
Brian + Meredith


Here are our core services. Don't see what you want? Just ask!

Marketing and Communications

  • Brand narrative, identity, and go-to-market strategy

  • Marketing copywriting

  • Social media strategy

  • Investor pitch decks and deck design

  • Media outreach

  • Email marketing

  • Consumer and shopper psychographic personas

Editorial Services

  • Content marketing strategy

  • Editorial calendar planning and managing editorial

  • Long- and shortform content writing

  • Freelancer sourcing

  • Content editing

Search Strategy

  • SEO strategy

  • Copywriting for search

  • Site content auditing

Digital Advertising and Paid Acquisition

  • SEM/Google AdWords

  • Social media advertising

  • Advertising and audience analytics

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Brian O'Connor, Partner

Brian is the former director of digital strategy at Morgan Stanley and director of digital innovation at Student Loan Hero (now LendingTree). Previously, he served as deputy web editor at Foreign Affairs at the Council on Foreign Relations, politics editor at Palgrave Macmillan, and within STEM publishing at Springer Nature.

Along with his projects for Brunch Money, Brian's freelance writing has appeared in publications including TIME, BBC, the New Republic, JPMorgan Chase, The Awl, and Paste.

Brian's specialties include digital advertising and analytics, SEO and search, email marketing, social media strategy, and deck design.


Meredith Turits, Partner

Meredith is the current editorial director at Investopedia. She was formerly the consulting senior special project editor at BBC Capital, consulting senior Editor at JPMorgan Chase, and managing editor at Fundera. Prior to working in finance and fintech, Meredith spent a decade in digital publishing as an editorial director and senior strategist of brand development at Time Inc., the senior founding editor at Bustle, and an associate online editor at Glamour.

Meredith's freelance writing has appeared in BBC, Vanity Fair, Rolling Stone, ELLE, the New Republic, JPMorgan Chase, The Paris Review Daily, and more.

Meredith's specialties include copywriting, editing, brand positioning, market analysis, and media communication.


Christian Gilbertsen, Associate

Christian is an associate strategist at Accenture Interactive. He is a former strategist at Geometry Global, the third most effective agency in North America. Before that, Christian spent nearly 10 years in various editorial, PR, and brand strategy positions. 

Christian has worked on projects for American Express, Castrol, Chase, Colgate-Palmolive, Dannon, Ford, General Mills, Kimberly-Clark, Tata Global Beverages, Volkswagen, and Unilever. He’s written for The Drive and MediaPost.

Christian’s specialities include brand strategy, market research, consumer insights, copywriting, and PR.


Caroline Goldstein,

Caroline is a writer, editor, and content strategist. Her experience spans small business finance, culture, style, literature, and health and wellness. 

Among other publications, her writing has appeared in Fundera, JPMorgan Chase, Men's Health, Prevention, Bustle, and Refinery29. 

In 2017, she received her MFA in Fiction from New York University, where she taught undergraduate creative writing.

Caroline’s specialties include writing, editing, content strategy, and creative direction.


Elyse Franko-Filipasic,

Elyse is a freelance writer and digital strategist based in Berlin, Germany. She has a strong background in communications for global nonprofit health policy and development, and has worked in Washington, DC, Istanbul, Berlin, and more.

She earned her B.A. from American University, and her Master’s at University College London.

Elyse is fluent in German, Turkish, and English.

Elyse’s specialties include translation, copywriting, editing, social media, research, and strategic communication.